Challenge
The Capital Institute needed new messaging and a new website. It had a dated and convoluted website that needed new branding as well as re-organization and simplification.
Solution
We led a messaging workshop to find their key message:
The Capital Institute reimagines our economic and financial systems to promote a transformation to a more just and regenerative world.
We rebranded and updated the website.
Finally, we executed a marketing plan for the new website launch.
Result
Website traffic grew 175% after relaunch and extensive positive feedback was received from supporters and friends.