Challenge
Equilibrium Capital was a start up, sustainable investment fund that had zero marketing materials beyond a logo and Powerpoint, both of which I would come to redo. They were raising capital and needed a suite of collateral for investor presentations, a website as well as white papers to educate the market on their investment offerings.
Solution
I defined the marketing strategy, goals, audience and needed materials. The target audience was institutional and high net worth investors. From there I created all messaging, collateral and the website.
I wrote a series of white papers and thought leadership articles, including in the voice of the CEO: The Investment Opportunity in Permanent Crops; The Investment Opportunity in Wastewater.
Created the Equilibrium investment summary to present one of the funds
Created new website
Launched a monthly email newsletter, ghost written by me for the CEO
Result
Equilibrium Capital grew from no investors to $250 million in AUM during my tenure leading marketing.