Challenge
The Bank needed new messaging and to figure out who their core audience is to create a more detailed marketing strategy.
Solution
We led the Executive Team through a comprehensive workshop where we defined (1) the bank’s core message (2) the bank’s core audiences and (3) the bank’s core values.
Key message: We use banking to build sustainable and vibrant communities. Through customized financial solutions, we grow businesses and direct depositors’ money to causes that matter. With deep roots in our community, we collaborate with our clients to enable them to thrive.
Result
The Executive Team received greater clarity on their own story and purpose as well as who their potential client base is. This set the basis for a more comprehensive marketing strategy to follow.