Challenge
The Autodesk Foundation needed a cohesive content marketing strategy and flawless execution on campaigns across multiple geographies and multiple platforms (Twitter, Facebook, LinkedIn, various websites).
Solution
I began with a content marketing audit of all existing content efforts and analyzed relevant data. From there, we defined the goals and audience and I determined the key needs. This resulted in an overhaul of the existing digital content marketing strategy. I created an editorial calendar, a regular social media strategy, a well as launched the first quarterly newsletter. I also managed the website presence of the Foundation to ensure consistency across content marketing efforts.
Additionally, I ran several high visibility campaigns across time zones and channels, including the release of the Sustainability Report.
Result
Grew Twitter followers by 42% within 4 months.
Augmented Twitter engagement rate by 4% within 4 months.
Increased link clicks 2000+% from baseline during one campaign that resulted in 400 downloads of a key report that was the focus of the campaign.