Storytelling is the backbone of marketing. Human brains are wired to remember stories. We make decisions based on how things make us feel. Good stories elicit a range of emotions. We often can’t resist sharing a good story, or recommending a great book or movie to friends. This is why your story is the center of your marketing and we build from there.
What story do you want to tell?
Marketing CMO
Stephanie loves the power of words and images to tell a story. Translating complex ideas into just the right message gets her as fired up as the first sip of morning coffee. She has over a decade of experience at the intersection of marketing and finance. She spent the last five years on the executive team as Head of Marketing at New Resource Bank, one of the nation’s greatest values-based banks before it was acquired. She was also the Director of Marketing at Equilibrium Capital, an impact investment firm.
Stephanie has a talent for seeing the whole picture, not just the parts. She is foremost a strategist and has an ability to formulate a clear picture of a company’s marketing needs quickly, that reflects a company’s priorities and needs. She also ensures marketing is an alignment across a company.
With a Bachelor’s degree and a Master’s in International Affairs both from Columbia University, Stephanie speaks fluent Spanish and almost fluent French and Portuguese. She is currently trying to learn Arabic, which is definitely a marathon and not a sprint. She loves seeing the differences in common things across cultures like bread: she loves Georgian khachapuri, can bake pretty authentic Brazilian pao de quejio and long ago gave up any claims of trying to master Moroccan m’semen. She lives in Berkeley with her husband and two daughters, whom she is raising trilingual in Spanish, Arabic and English.
1001 Nights is a famous collection of Middle Eastern folk tales where one story literally saves lives. In this story, a character Scheherazade entertains a dangerous king for 1001 nights through the stories she tells and her stories literally spare her own life and the lives of other women.
King Shahryar discovered his wife has been unfaithful while he was away. To get revenge, he kills her as well as her lovers. He then takes it even farther by deciding to punish all women by marrying and killing a new wife each day until no more candidates can be found. Scheherazade is a young woman with an ingenious plan to save other women and insists that her father let her marry the very sick king. Each evening she tells the king a story, leaving it incomplete and promising to finish it the following night. The stories are so riveting that the king puts off killing her each day as he is eager to hear more. In the end, he finally abandons his ugly plan.
Stephanie helped transform our brand from something small and less focused to a well-known player in the marketplace; her expertise was powerful in our ongoing business model and also helped us achieve a successful sale because of the strength of our marketing.
Stephanie is an expert in developing powerful content strategies, and delivering compelling multi-channel marketing campaigns that inspire audiences to engage and take action. I was impressed by her ability to balance big picture thinking with attention to detail – while remaining flexible to shifting priorities.